Cast your mind back to the summer of 2014. The internet was simpler, TikTok wasn’t king yet, and seemingly everyone from your nan to Bill Gates was shrieking on camera while getting drenched by a bucket of ice water.

Yep, we’re talking about the legendary ALS Ice Bucket Challenge, a viral phenomenon that absolutely dominated social media.

And right in the thick of it, bringing his signature chaotic energy, was none other than YouTube megastar KSI.

That original challenge was a force of nature. Sparked by brave individuals living with ALS (Amyotrophic Lateral Sclerosis, or Motor Neurone Disease), the premise was simple yet genius: douse yourself in freezing water, donate to ALS research, and nominate others to do the same within 24 hours.

It exploded globally, raising unprecedented awareness and a staggering amount of cash – over $220 million worldwide – which significantly funded research breakthroughs for the devastating neurodegenerative disease.

KSI, never one to shy away from a challenge (or a chance to shout on camera), delivered a memorable performance, joining legions of celebrities and everyday folk in the icy plunge. It was peak internet, a unifying moment that showed the power of viral trends for good.  

Well, guess what? Dust off your buckets, because the Ice Bucket Challenge is making a splash again in 2025! This time, while the icy dunk remains, the wave started with a fresh cause.

Kicked off by a student-led initiative in the US called MIND (Mental Illness Needs Discussion), this revival is raising awareness and funds for mental health charities like Active Minds.

It’s already gaining serious traction across the pond and has now well and truly hit UK shores, flooding TikTok feeds with fresh shrieks and challenges.  

And who’s been tapped for this frosty redux? You guessed it. Just recently, UK fundraising platform JustGiving officially nominated KSI, alongside his Sidemen buddies Vikkstar123 and Miniminter, to take the plunge for the UK mental health charity Mind.

The gauntlet has been thrown down! Will JJ accept? Will it involve gallons of Prime hydration? Knowing KSI, if he dives in, it won’t be quiet.

It highlights again how influencers remain central to igniting these viral philanthropic movements.  

Whether it’s tackling ALS or championing mental health awareness, the Ice Bucket Challenge proves that sometimes, doing something utterly ridiculous can make a genuine difference. It’s a testament to the internet’s ability to mobilise millions for a good cause, blending pure entertainment with meaningful impact. So keep an eye on your feeds – you might just see KSI and the lads facing the freeze once more.

And hey, maybe it’s time you checked if that old bucket is still in the shed… Just remember to nominate responsibly!